Market Reports &
Competitive Analysis

Data-driven assessment of markets and competitive set, from a range of sources

• Research and compile market reports defining addressable market, size and share distributions, and market penetration.

• Establish segmentation strategy to meaningfully group targets or customers by needs and characteristics

• Define product/service value proposition, including data-driven calculations

Performance Tracking
& Dashboards

Define, track, and visualize meaningful leading and lagging performance indicators

• Set the metrics that are meaningful to your business and create dynamic dashboards for both product launch tracking and regular sales reporting

• Create summary dashboards to enable in-house product/program managers to own their business and communicate effectively - instilling the data mindset directly into your team

Strategic Planning
& Forecasting

Utilize internal and external data to create long-term strategies, near-term forecasts, and launch plans

• Long-term (5-10 year) Strategic Planning including market penetration/size/share projections, pricing analysis and modeling, and scenario planning

• Near-term (6-8 month) Forecasting including monthly/quarterly/annual Latest Best Estimates through predictive modeling and real-time data analysis

• Manufacturing demand planning and inventory analysis to optimize processing, shipping logistics, inventory turns, and product expiration timeline